US chain International House of Pancakes (IHOP Restaurants) has partnered with restaurant service DoorDash to launch a national delivery programme.
The partnership is a part of the restaurant chain’s plans to expand its IHOP ‘N GO platform, an expanding to-go service. DoorDash will now offer delivery services from selected IHOP restaurants across the US.
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Customers can place orders on the IHOP ‘N GO platform through DoorDash and can access a range of items from the restaurant’s regular and limited time menus including ultimate steakburgers and pancakes.
The partnership includes hundreds of IHOP restaurants for online orders through the DoorDash website and mobile app and will expand its reach by adding an additional 600 to 700 restaurants by the end of 2018.
IHOP Restaurants president Darren Rebelez said: “Right now, about 300 IHOP restaurants are signed up with DoorDash with more coming online every day.
“Given the national matchup between where there’s an IHOP and DoorDash’s current and anticipated service areas, I expect to have close to 1,000 restaurants added to the DoorDash platform before the end of the year.”
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By GlobalDataIHOP will also integrate DoorDash into its point of sale system, enabling the delivery firm to scale additional restaurants.
In a separate development, Doordash launched its services in Albany, California by offering delivery from more than 500 local restaurants.
