IKEA has ventured into the UK high-street dining scene with the opening of its first stand-alone restaurant.
The new establishment is located adjacent to the revamped IKEA Hammersmith City Store.
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It has taken over a space previously occupied by a Wasabi-branded restaurant and can accommodate 75 guests.
The restaurant features a menu of Swedish culinary classics, designed to enhance the shopping experience with a convenient dining option.
The menu features a variety of dishes, including IKEA’s meatballs and plant balls, children’s pasta and tomato sauce, fish and chips, and a breakfast selection, with prices ranging from £2.75 ($3.56) for a small, cooked breakfast to £5.50 for meatballs with traditional sides.
To commemorate the opening, IKEA Hammersmith is extending a special offer to IKEA Family Members. They can enjoy a £5 discount in-store when they spend £5 or more at the IKEA Hammersmith Restaurant on the same day, valid until 30 November 2024.
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By GlobalDataThe company has invested in creating flexible customer solutions, including the launch of more than 100 mobile pick-up points in partnership with Tesco, and plans to unveil two new City Stores in Oxford Street and Brighton.
IKEA London City market manager Matthew Gould said: “We know how much our customers love the IKEA restaurant and we’re excited to celebrate the opening of our very first high-street restaurant.
“Fans of our delicious dishes can recharge during their shopping trip with our famous Swedish meatballs, pop in for a traditional Swedish ‘fika’ break for coffee and a sweet treat, or find an affordable meal for the kids right on the high street.”
