abCoffee, an Indian on-the-go coffee chain, has appointed Rohit Tiwari, a former executive of OYO, as its president of operations.
The move is part of the company’s growth plans to expand its footprint across India.
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Tiwari brings more than 15 years of experience in scaling hospitality and customer-facing businesses to the role, which will be instrumental in abCoffee’s rapid expansion efforts.
Tiwari’s career began at Unilever and progressed through significant roles at Airtel, where he was pivotal in expanding the company’s reach to more than 600,000 touchpoints.
His recent tenure includes positions as director and global project management officer at OYO and vice-president of business at e-learning platform PrepLadder.
An abCoffee spokesperson was quoted by World Coffee Portal: “Tiwari’s role at Airtel underscores his experience in establishing and managing extensive distribution networks – skills that align seamlessly with abCoffee’s growth strategy as it targets new markets and innovative customer engagement channels.”
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By GlobalDataThe Mumbai-based coffee chain, founded in 2022, has seen substantial growth since November 2023, raising $5.4m to accelerate outlet growth.
Currently operating 77 small-format stores, primarily in Mumbai and Bangalore, abCoffee is responding to a growing consumer demand for on-the-go coffee options in India.
In a statement in June 2024, abCoffee CEO Abhijeet Anand expressed the company’s target of 10,000 stores across India by 2034.
Furthering its expansion strategy, abCoffee partnered with Brigade Group in August 2024, to establish outlets within Brigade’s commercial office spaces in Bengaluru.
The collaboration will see the opening of six new abCoffee outlets within Brigade properties, aiming to enhance the café experience for both tenants and visitors.
