This expansion will introduce Dunkin’ to its eleventh European market. Credit: Your Hand Please / Shutterstock.

Inspire Brands, parent company of Dunkin’, has signed a master franchise agreement with Swiss restaurant group QSRP to launch the American coffee and doughnut brand in France, World Coffee Portal has reported.

This strategic move is set to significantly increase Dunkin’s European presence, with the first Paris store opening in 2025.

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QSRP will hold exclusive rights to develop Dunkin’ outlets across France.

The expansion will introduce Dunkin’ to its eleventh European market, joining Austria, Belgium, Denmark, Georgia, Germany, Italy, the Netherlands, Spain, Switzerland and the UK.

QSRP, supported by Luxembourg-based private equity firm Kharis Capital, has a portfolio of 1,200 licensed restaurants in seven European countries.

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It includes notable quick-service chains Burger King, Quick, NORDSEE, Go! Fish, O’Tacos and CHICK&CHEEZ.

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QSRP CEO Alessandro Preda was quoted by World Coffee Portal as saying: “This strategic collaboration marks a major milestone for QSRP and Dunkin’ as we join forces to offer the French consumers a great-tasting, everyday-value coffee and donut experience.

“We are committed to opening numerous Dunkin’ franchises throughout France and becoming the brand of choice to recharge your day.”

In June 2024, Dunkin’ introduced its summer menu, headlined by S’mores Cold Brew and a partnership with Mike’s Hot Honey.

S’mores Cold Brew is a blend of the brand’s ultra-smooth Cold Brew with S’mores flavours, topped with a new creamy vanilla Marshmallow Cold Foam and a Graham crumble topping.

In December 2024, Triton Pacific Capital Partners’ portfolio company Tasty D’Lites signed an agreement to acquire 17 Dunkin’ restaurants in the US.

The deal included a central manufacturing location in Vermont.