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Jubilant Foodworks Limited (JFL), the operator of the Domino’s Pizza brand in India, has opened the first Popeyes restaurant in Hyderabad, India.
Located within Satyam Mall, Ameerpet, the Popeyes outlet opened its doors to guests on 12 July 2023.
JFL managing director and CEO Sameer Khetarpal said: “We are overjoyed to bring Popeyes to the energetic heart of Hyderabad, the fifth city for the brand in South India.
“Citizens of Hyderabad can now enjoy the bold Cajun flavours of fried chicken, burger (sandwich) in a brioche bun and French fries at the first store in Asian Satyam Mall.
“Seeing the lines outside the restaurant, we are humbled by the response that we are getting, motivating us to launch 30‐35 stores this year.”
In January 2022, JFL opened India’s first Popeyes restaurant location in the city of Bengaluru.
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By GlobalDataSince then, the company has opened Popeyes restaurants in other Indian cities, including Chennai, Manipal and Coimbatore.
With this new location in Hyderabad, the company plans to further expand its restaurant footprint across the southern region of India.
Popeyes India executive vice-president and Business head Gaurav Pande said: “We are extremely happy to see how our iconic Louisiana‐style fried chicken and signature Cajun flavours have struck a chord with the Indian audience.
“Our chicken, freshly sourced, freshly prepared, and marinated over 12 hours, showcases our dedication to providing our customers with dishes that are flavourful to the very last bite.
“We are eagerly looking forward to serving our guests in Hyderabad and creating a memorable experience and loyalty for Popeyes that exists worldwide.”
In another development, Press Trust of India reported that JFL plans to invest Rs7.5bn ($91.2m) in this fiscal year to further expand Domino’s Pizza and Popeyes restaurant brands in India.
This year, the company plans to open more than 30 Popeyes and more than 200 Domino’s Pizza restaurants in the country.