JFL is the master franchise operator for Domino’s, Popeyes, and Dunkin’. Credit: Nigel J. Harris/Shutterstock.

Jubilant FoodWorks (JFL), the master franchise operator for Domino’s, Popeyes, and Dunkin’ in India, has entered into a strategic partnership with Coca-Cola India.

The memorandum of understanding (MoU) signed between the two companies will see Coca-Cola’s bottlers supply sparkling beverages and other products to JFL’s restaurants starting from 1 April 2025.

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This new arrangement is set to enhance JFL’s consumer offerings.

In its BSE filing JFL said: “Jubilant FoodWorks has entered into a Memorandum of Understanding (MoU) with Coca-Cola India, containing the principal terms and conditions for purchase of a portfolio of sparkling beverage products and certain other products from The Coca-Cola Company authorised bottlers, and for conducting marketing activities for the said products.

“A master agreement will be executed between the parties commencing from 1 April 2025 based on the principal terms and conditions mentioned in the MoU.”

The latest move follows closely after the Jubilant Bhartia Group reached an agreement to acquire a 40% stake in Hindustan Coca-Cola Holdings.

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HCCH is the parent company of Hindustan Coca-Cola Beverages, Coca-Cola’s Indian bottling arm.

This strategic investment will support HCCB’s continued success and help enhance its position in the Indian market.

In June this year, JFL unveiled its intent to double its store count in the country over the medium term. The expansion effort is part of a broader strategy that also includes ramping up investments in back-end commissaries to support both dine-in and delivery segments.

By 2029, it aims to grow the number of Domino’s outlets to 4,000, opening around 200 stores annually.