At Nothing Bundt Cakes, Larkin will be instrumental in achieving the brand’s ambitious expansion goals. Credit: Keith Homan / Shutterstock.

US-based cake company Nothing Bundt Cakes has appointed franchise development veteran Joel Larkin as chief development officer.

With a focus on franchise growth, Larkin will lead the brand’s expansion efforts.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The company aims to open its 1,000th bakery by 2027, building on its current 635-unit presence.

Larkin brings more than 20 years of expertise in franchise development and operations to Nothing Bundt Cakes. He previously served as European Wax Center’s chief franchise and development officer, overseeing its expansion to more than 1,000 locations.

His experience also includes senior leadership roles at Victra and Select Communications.

Nothing Bundt Cakes CEO Dolf Berle said: “Joel’s background is uniquely suited to the fast-paced growth we are undertaking here at Nothing Bundt Cakes.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“He brings great technical expertise, wisdom, energy and enthusiasm to support our wonderful bakery owners and our entire support centre team.”

At Nothing Bundt Cakes, Larkin will be instrumental in achieving the brand’s ambitious expansion goals.

He will identify and support new franchise partners and focus on improving resources for existing owners.

Larkin said: “What sets Nothing Bundt Cakes apart is its thoughtful approach to expansion that preserves the special connection our bakeries have with their communities.

“As the brand continues to grow at the fastest rate in its history, I plan to further strengthen our support infrastructure and leverage data-driven market planning to create exceptional opportunities for new and existing bakery owners.”

In September, Nothing Bundt Cakes announced Wanda Williams as chief operations officer.

Williams joined from Yum! Brands, where she was head of global franchising. She will oversee operations, team development, and communications for more than 600 bakeries across the US and Canada in her new role.