Jollibee will open its newest location in the New York City at 5212 Kings Highway. Credit: Jollibee Foods Corporation/PRNewswire.

Restaurant brand Jollibee is set to make its Brooklyn, New York City (NYC) debut with a new outlet opening on 2 February 2024.

The new venue will be situated at 5212 Kings Highway in the Flatbush neighbourhood.

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Jollibee’s expansion into Brooklyn marks a significant step in the brand’s growth strategy within New York City, where it already operates four locations.

The new store will join the two restaurants in Manhattan and one at 609 8th Avenue.

Jollibee restaurants are also located at 16102 Jamaica Avenue and 6229 Roosevelt Avenue in Queens.

The opening of the Brooklyn restaurant follows the recent celebration of Jollibee’s 100th store in North America, in Surrey, British Columbia, Canada.

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Jollibee plans to penetrate new US markets and strengthen its presence in areas where it already has a foothold.

The brand is known for its signature offerings such as the Chickenjoy fried chicken, chicken sandwiches and the Peach Mango Pie dessert.

Jollibee North America president Maribeth Dela Cruz stated: “To borrow that famous phrase, Jollibee loves New York! We have seen tremendous success across our locations in Manhattan and Queens, and we are thrilled to add Brooklyn to this list with their very own Jollibee location.

“Our goal is to introduce our beloved brand to new customers, as well as make it convenient for devoted fans across this wonderful metropolis to access their favourite Jollibee dishes.

“We couldn’t be more excited to extend our joyful dining experience to Brooklyn as we continue to grow our New York City presence.”

Last month, Jollibee Group launched Common Man Coffee Roasters (CMCR) in the Philippines with the opening of its first café in Makati City.

Located at the Ayala Triangle Gardens, the opening of the new CMCR venue is part of Jollibee Group’s strategic growth strategy.