After North America, China is JFC’s second-largest overseas market. Credit: Xander Wu / commons.wikimedia.org.

The Philippines-based fast-food restaurant company Jollibee Foods Corporation (JFC) is reportedly planning to expand its footprint in China with the opening of additional stores next month.

JFC plans to open new restaurants under its three major brands – Tim Ho Wan, Yonghe King and Hong Zhuang Yuan.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

JFC president and CEO Ernesto Tanmantiong said: “The expansion efforts of these brands will play a huge and important role in generating revenue and strengthening the Jollibee Group’s growth, especially since China is one of the company’s four pillar markets.”

The restaurant company stated that after North America, China is its second-largest overseas market, where, so far, it has opened 80 stores this year.

It has scheduled 33 new stores that will open under the three major brands next month.

JFC has opened 62 Yonghe King restaurants this year and plans to open another 23 outlets by next month.

It has set a target to open 1,000 Yonghe King outlets across China over the next five years. Presently, there are 383 Yonghe King stores operating across the country.

The Hong Zhuang Yuan brand operates at 44 locations in Beijing. With plans to open another 16 stores by the end of this year, the brand would reach 60 stores in the country.

JFC also plans to have nearly 100 Tim Ho Wan restaurants across China within a time period of five years.

Currently, the Michelin-starred restaurant brand has six outlets in China.

In August, JFC was reportedly planning to acquire the remaining partners in Titan Dining, a fund that owns the Tim Ho Wan restaurant chain.