The partnership between JFC, Jasmine Asset Holdings and Dunkin’ began in 2015. Credit: Isabella and Zsa Fischer / Unsplash.

Filipino fast-food restaurant company Jollibee Foods Corporation (JFC) and its Hong Kong partner Jasmine Asset Holdings have announced the termination of the master franchise agreement with Dunkin’ Donuts Franchising, based in Delaware, US, for the Dunkin’ coffee venture in China due to difficulties expanding its footprint in the region.

The agreement covered certain territories in the Chinese mainland, as well as Hong Kong and Macau.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The partnership, which commenced in 2015, aimed to open more than 1,400 outlets across China within a span of two decades.

However, the partnership only opened seven outlets in Beijing over the past seven years, reported Nikkei Asia.

The operations of Beijing Golden Cup Corporation, which runs the seven Dunkin’ restaurants in Beijing, have now been terminated.

This move could lead to the US chain exiting the Filipino market completely, reported World Coffee Portal.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Last month, Jollibee CEO Ernesto Tanmantiong told Nikkei Asia that the company was ‘reviewing’ the Dunkin’ venture.

Despite terminating the franchise deal with Dunkin’, JFC will still maintain a presence in the coffee business segment. The company holds an 80% stake in US-based The Coffee Bean & Tea Leaf business, which competes in the global coffee market with Starbucks.

With the end of the Dunkin’ partnership, the Philippine fast-food group intends to focus on Yonghe King, a Taiwanese-inspired restaurant business, as well as Hong Zhuang Yuan, a restaurant chain known for congee and other hot dishes.

Yonghe King currently operates 418 restaurant locations while Hong Zhuang has 55 outlets.

JFC also intends to expand the footprint of Tim Ho Wan dim sum in China by opening 100 restaurants over the next five years. This move comes after JFC announced that it would acquire the remaining 15% stake in Titan Dining, the fund that owned Tim Ho Wan, in August 2021.