Fast casual concept Just Salad has partnered with food-ordering marketplace GrubHub to introduce online ordering and delivery at select locations in the US.
As part of the deal, Grubhub will offer delivery services from more than 30 company-owned and operated locations in New York, New Jersey, Pennsylvania, and Illinois.
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By GlobalDataThe deal will also allow the restaurant chain to use Grubhub and LevelUp’s POS/ordering integration capabilities to facilitate faster delivery.
Just Salad marketing director Stephen Swartz said: “Delivery is a strategically important and natural extension of our business. In looking across all platforms, we recognise Grubhub is the most restaurant-centric partner, and they’ve already helped us drive considerable order volume on the marketplace and in our Just Salad app.
“Adding in the technology and agency capabilities gained by Grubhub’s acquisition of LevelUp, we knew this was the best choice to further grow our business.”
Grubhub will also use its ordering engine and POS system Par Brink to send orders directly to a location’s kitchen. This will assist restaurants to manage kitchen workload, keep menus up-to-date across channels, and increases order accuracy.
In addition, Just Salad will integrate order data across its LevelUp-powered app and the Grubhub marketplace into one Enterprise Dashboard enabling its employees to analyse the data.
Grubhub enterprise restaurants head Seth Priebatsch said: “We’re excited to work even more closely with such a beloved brand like Just Salad. Partnering on an exclusive basis is an incredible opportunity for both teams to truly optimise the process across orders.
“By building out the most robust partnership possible, we’re able to hyper-personalise guest experiences, increase Just Salad’s understanding of guest behaviour, and most importantly, deliver more healthy options to more hungry people.”
Established in 2006, Just Salad currently operates 34 locations in New York, New Jersey, Philadelphia, Chicago, Hong Kong, and Dubai. It employs more than 1,000 people.
