The Salad AI system operates by analysing responses from a survey on the Just Salad app. Credit: Just Salad/ PRNewswire.

US-based fast-casual restaurant chain Just Salad has launched Salad AI, an advanced personalisation tool to transform the customer dining experience.  

The new ordering feature is available through the Just Salad mobile app and offers tailored salad recommendations based on individual preferences. 

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Salad AI is a personal recipe assistant for app users, suggesting custom salad options that align with their lifestyle, nutritional goals and taste preferences.  

The initiative seeks to streamline menu navigation and enhance the ordering process for new and existing customers.

Just Salad founder and CEO Nick Kenner stated: “We’ve always been focused on empowering our customers to eat with purpose,’ and our new Salad AI programme takes that mission to the next level.  

“This technology goes beyond traditional menu recommendations by creating a truly personalised dining journey that speaks directly to our customers’ unique tastes, dietary habits and nutritional goals, meeting the evolving needs of today’s digital and health-conscious consumers. This groundbreaking innovation will redefine how we connect with our guests.” 

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The Salad AI system operates by analysing responses from a simple survey on the Just Salad app.  

It covers three areas: lifestyle preferences, including vegan or climate-aware diets; nutritional goals such as high-protein or low-carb options, and taste profiles ranging from sweet and spicy to savoury and crunchy. 

Salad AI then generates four personalised order suggestions: custom-built recipes that support guests’ health objectives, complete with unique salad names, selected flavours, full ingredient lists with nutritional details and personalised dressing recommendations. 

Kenner added: “Salad AI is more than just a recommendation tool – it’s a culinary companion that understands and adapts to each customer’s evolving tastes and nutritional journey.  

“By harnessing the power of AI, we’re not only enhancing the dining experience but also driving customer retention and acquisition through personalized menu items that excite and inspire our guests. The integration of custom meal suggestions simplifies decision-making while supporting healthier eating habits, reinforcing our mission to make healthy food accessible to all.” 

In January 2025, Just Salad unveiled its first drive-through location in Livingston, New Jersey, as part of the brand’s commitment to offering accessible, health-conscious meal options.