JustKitchen will have the licence to sell MrBeast Burger food items via its walk-in outlets. Credit: Louis Hansel on Unsplash.

Ghost kitchen operator JustKitchen has reached an agreement with Virtual Dining Concepts (VDC) to licence the virtual branding rights to MrBeast Burger and other US delivery-only food brands in Asian markets.

According to the agreement, JustKitchen will offer MrBeast Burger and the other food brands in its home market of Taiwan, as well as in Hong Kong, Malaysia, the Philippines, Singapore and Thailand.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

JustKitchen will have the licence to sell MrBeast Burger food items via online, mobile, e-commerce and/or other internet-based ordering and delivery platforms.

MrBeast Burger will also be offered via its walk-in outlets operated by JustKitchen.

In addition to the MrBeast Burger brand, the company will offer access to its other brands such as Mariah’s Cookies, Guy Fieri’s Flavortown Kitchen, Robert Irvine’s American Heroes, Buddy V’s Cake Slice, Steve Harvey’s Family Food, Mario’s Tortas Lopez and the Real HouseBowls.

JustKitchen co-founder and CEO Jason Chen said: “Providing the MrBeast Burger experience to even more consumers across Asia is exciting for JustKitchen. Great brands, tasty food, convenient service, affordable prices and strong partnerships are what our customers deserve.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“It is a privilege to work with VDC in order to offer all of that, and more, to them via this Agreement. We are happy to continue offering consumers in Taiwan and Hong Kong the MrBeast Burger brand, and later this year, we should be able to do the same for people in Thailand, the Philippines and Malaysia.”

The company launched MrBeast Burger in December last year, through a separate arrangement superseded by the agreement.

MrBeast Burger brand continues to be available via JustKitchen in Taiwan and Hong Kong and will be launched in the Philippines, Malaysia, and Thailand later this year.