KCOFFEE store in Hangzhou East Railway Station. Credit: um China Holdings, Inc. / PRNewswire.

KCOFFEE has announced the opening of its 200th store in China.

The launch of the new store follows two new openings at Hangzhou East Railway Station and Hangzhou International Airport.

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The KCOFFEE side-by-side store model provides a café ambience adjacent to KFC China restaurants, and leverages shared kitchen facilities to reduce costs.

The model has facilitated the brand’s expansion to more than 120 cities in 31 provincial-level regions in China.

To celebrate the 200th store opening, KCOFFEE has introduced “Egg Tart Dirty Coffee,” a fusion of egg tart-flavoured coffee served in a crispy, edible pastry cup.

In June 2024 Yum China, Italian coffee maker Lavazza and super-sports car manufacturer Automobili Lamborghini launched a co-branded drink in China.

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The beverage, known as LAVAZZA Shakerato, is a modern take on the traditional Italian shaken iced coffee and will be served in a Lamborghini-themed shaker cup.

This limited-time offering comes in three different flavours.

The collaboration featured a co-branded smartphone accessory that will be available to customers.

Lavazza, which employs 5,500 people, reported a turnover exceeding €3bn in 2023.

In May 2024, Yum China announced that its brands Little Sheep and Huang Ji Huang have strengthened their domestic and international reach.

Little Sheep expanded its portfolio with nine new stores across Chinese cities and US relaunch, while Little Sheep diversified its offerings in the domestic market with new store formats.

Established in 2004, Huang Ji Huang operates primarily under a franchise model. Yum China acquired a controlling interest in the group in April 2020.