KFC has unveiled the world’s first Colonel Lodge, a holiday-themed accommodation, in Australia, as part of its Christmas in July celebrations.
The new Colonel Lodge offers customers a chance to win a festive getaway by spending A$30 ($20) or more on the KFC app during July.
The Colonel Lodge is located in the Blue Mountains of New South Wales (NSW) and will be offering a two-night stay for the winner and three guests.
It will be offering a dedicated lodge butler and an unlimited supply of KFC’s Christmas menu.
With no restrictions on the number of entries per person, the promotion encourages frequent app usage.
KFC’s Christmas in July festivities are further enhanced by daily deals available through the app.
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By GlobalDataThe brand is also reviving its Christmas in July Feast, which offers fan favourites such as Original Recipe chicken, Wicked Wings and Nuggets.
KFC is also reintroducing its Christmas in July merchandise, with proceeds supporting the KFC Youth Foundation and its associated charities, the Black Dog Institute and ReachOut Australia.
KFC Australia chief marketing officer Tami Cunningham said: “Creating unique experiences with KFC at the heart is something we love to do for our customers.
“Each year, we look forward to helping our fans celebrate the Christmas in July occasion with good food, good people and good times, and we’re thrilled to be bringing the Colonel’s Lodge to life and offering fans a fresh and fun opportunity to enjoy KFC.
“What’s more, we know our Christmas in July deals have been a hit in the past, so this year we had to make it all month long so everyone could get into the spirit.”