The new KFC chicken sandwich will be tested in 15 locations in Florida. Credit: J Griffin / Wiki Commons.

American fast food restaurant chain KFC has started testing a new revamped version of its chicken sandwich.

The new menu item will be tested in 15 locations in Florida, US, for 26 days or until supplies last.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

According to a Reuters report, the new chicken sandwich has a brioche bun with a larger fried chicken filet and thicker pickle slices compared to earlier offerings.

The revamped offering has a 20% larger, double-breaded, crispy chicken filet compared to the currently available sandwich.

KFC US chief marketing officer Andrea Zahumensky said: “We knew an upgrade was necessary, so we painstakingly selected each ingredient to create a bigger, better and more premium sandwich than ever.”

If the trials are successful, the fast food restaurant chain plans to launch the new product across all restaurants.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The introduction of the fried chicken sandwiches is expected to boost businesses for the restaurant chain as the sales have stagnated due to the impact of Covid-19 pandemic.

Zahumensky told the news agency that KFC started working last year to overhaul its existing chicken sandwich offering.

Last year, the company also trialled a plant-based chicken in one of its US stores.

A subsidiary of Yum! Brands, KFC specialises in selling fried chicken, sandwiches, wraps, salads and desserts.

Currently, the company has nearly 23,000 locations across 135 countries and territories around the world.