KFC launched KFC Innovations Lab via Indiegogo crowdfunding campaign to turn their craziest marketing ideas into a reality.

KFC has partnered with crowdfunding platform Indiegogo to introduce the KFC Innovations Lab, designed to create and run marketing campaigns for the company.

Through the innovations lab the company is asking customers to participate in crowdfunding for ideas such as, Kentucky fried hot tub, colonel on ice, little colonel locator, smart cane remote and picnic with the colonel.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

KFC US media and digital marketing director Steve Kelly said: “KFC was founded with the spirit of innovation – the Colonel’s patented pressure frying process, bucket packaging, and his secret blend of 11 herbs and spices took the world by storm.

“With the launch of KFC Innovations Lab, non-Colonels can now be part of that process and support important projects such as a hot tub that looks like a bucket of fried chicken, so we can keep focusing on making actual buckets of fried chicken.”

“KFC was founded with the spirit of innovation – the Colonel’s patented pressure frying process, bucket packaging, and his secret blend of 11 herbs and spices took the world by storm.”

Kentucky fried hot tub features a hot tub as a KFC bucket with wood-fired thermosyphoning heating technology. It is designed to hold five fried chicken-loving people, and features a 3600 of Kentucky Fried Chicken branding.

Colonel on ice will present the story of how Colonel Harland Sanders created the KFC business empire.

Little colonel locator is a necktie featuring location-tracking technology necktie designed to identify customers wearing the device within 100ft of their smartphone.

Picnic with the colonel kit features a pop-up table and life-size cardboard Colonel to hold a bucket of KFC. It is sold separately at KFC restaurants nationwide.

The fast food major is planning to work with inventors at the innovations lab to produce the funded idea.