American multinational doughnut company and coffeehouse chain Krispy Kreme has expanded its offerings with the introduction of four new Doughnut Dots flavours in the US.

The company’s latest additions are Powdered, Sprinkled, Cinnamon and Cookie Crumb varieties, joining the Original Glazed Doughnut Dots as permanent fixtures on the menu.

Powdered Doughnut Dots are Original Glazed doughnut holes tossed in a sweet, powdered topping, while the Sprinkled variant is coated with rainbow nonpareils.

Cinnamon flavour offers a cinnamon twist to the Original Glazed doughnut hole, while Cookie Crumb is an Original Glazed doughnut tossed in a cookie crumb topping, finished with a dusting of powdered sugar.

The Dots are available in a 10-count cup or a 24-count box in-shop, or via pickup or delivery through Krispy Kreme’s app and website.

To celebrate the launch, Krispy Kreme has announced Dollar Doughnut Dot Days, a promotional event where customers can purchase a 10-count cup of assorted Doughnut Dots or Original Glazed Doughnut Dots for just $1 with any dozen doughnut purchase.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The offer is valid from 10 June to 16 June 2024.

Krispy Kreme global chief brand officer Dave Skena said: “Krispy Kreme fans can now double down on delicious when picking up their regular dozen by enjoying our new lineup of Doughnut Dots.

“They’re bite-sized, fun, and made fresh daily. They’re perfect for sharing or you can pop ’em yourself when you’re on the go!”

In May 2024 Krispy Kreme launched its Minis for Mom collection, a new range of mini doughnuts to celebrate Mother’s Day 2024.

The collection featured three all-new sweet mini doughnuts: the Mini Strawberry Iced Heart Doughnut, the Mini Iced Rose Doughnut and the Mini Chocolate Cookie Crumble Doughnut made with OREO.