Krispy Kreme has introduced a limited-time collection of four festive doughnuts, available at participating locations as part of the St. Patrick’s Day 2025 celebrations.
The seasonal range comprises the Pot of Gold Doughnut: an Original Glazed doughnut dipped in caramel-flavoured icing, with caramel-flavoured buttercream topped with gold coin glitter sprinkles, and the Over the Rainbow Doughnut: a shell doughnut filled with cake batter-flavoured Kreme, coated in light green icing and decorated with shamrock rainbow sprinkles and a rainbow sugar piece.
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There is also the Choco-Shenanigans Doughnut: a shell doughnut filled with white Kreme, dipped in chocolate icing and finished with green icing drizzles and gold coin glitter sprinkles, and the St Patty’s Swirl Doughnut: an Original Glazed doughnut dipped in white icing, with a green swirl and a coating of white and gold sanding sugar.
Krispy Kreme chief growth officer Dave Skena said: “If you’re planning any holiday shenanigans – and you should – our St. Patrick’s Day collection will make them more festive and fun.”
To celebrate the occasion, Krispy Kreme will award thousands of customers a “Pot of Gold Pass,” entitling them to one dozen free Original Glazed doughnuts per month from April 2025 to March 2026.
Winners will be randomly selected at participating shops on 17 March 2025.
From 15 to 17 March, the chain is also re-introducing its O’riginal Glazed Doughnut – a green version of its signature Original Glazed.
Customers wearing green during this period can claim a free O’riginal Glazed Doughnut in-store or at the drive-through, with no purchase necessary.
The St. Patrick’s Day Collection and O’riginal Glazed doughnuts are available for purchase in-store, through Krispy Kreme’s app and website, and in select grocery retailers.
In January 2025, Krispy Kreme announced changes to its global leadership team, appointing Nicola Steele as the new chief operating officer to oversee efforts to improve doughnut production and streamline operations.
At the same time, the brand has partnered with Pop-Tarts to launch the Krispy Kreme × Pop-Tarts Crazy Good Doughnuts Collection. The collection includes three flavours: Frosted Strawberry, Frosted Chocolatey Fudge and Frosted Brown Sugar Cinnamon.
Based in Charlotte, North Carolina, Krispy Kreme operates in 40 countries through its network of doughnut shops, retail partnerships and digital businesses.
