The Krispy Kreme x Dr Pepper Kickoff Collection is available from 23 August 2024. Credit: Krispy Kreme, Inc. / Business Wire.

Krispy Kreme has collaborated with Dr Pepper to introduce the Krispy Kreme x Dr Pepper Kickoff Collection for the US football season 2024/2025.

The highlight of the collection is the new Dr Pepper Kickoff Doughnut, a new twist on the classic Original Glazed Doughnut.

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It is filled with a Dr Pepper-flavoured frosting, decorated with a Burgundy Sprinkle Blend and topped with a white chocolate Dr Pepper logo.

The collection also features the Buttercreme Goals Doughnut.

This is an Original Glazed doughnut dipped in green icing, decorated with sprinkles, and finished with a yellow buttercreme-flavoured goal post.

The lineup also includes the Kreme Filled Football Doughnut, a football-shaped doughnut filled with white Kreme, coated in chocolate icing and designed to resemble a football.

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Customers can find the Krispy Kreme x Dr Pepper Kickoff Collection at participating shops for in-shop purchase, pick-up or delivery through the Krispy Kreme app and website.

The doughnuts are also available in a custom half-dozen box at select retail locations.

Krispy Kreme global chief brand officer Dave Skena said: “Two of America’s most loved flavours are about to become one amazing gameday sensation to make this the sweetest kickoff to football season ever.

“This Dr Pepper collection is a must-add to your gameday lineup, whoever you’re cheering for.”

Krispy Kreme is gearing up for a major expansion by introducing its doughnuts at McDonald’s locations across the US.

The move will reach 1,000 McDonald’s restaurants by the end of 2024 with plans to add 5,000 more in 2025 and another 6,000 by 2026, covering 85% of McDonald’s US footprint.