Krispy Kreme has partnered Fruity PEBBLES cereal to launch a new limited-time offering – the Krispy Kreme x Fruity PEBBLES Milk Original Glazed Doughnut.
The collaboration introduces a unique twist on the classic ring doughnut, featuring a Fruity Pebbles Milk flavoured glaze with the cereal’s sweet and fruity taste.
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Krispy Kreme chief growth officer Dave Skena stated: “You might say that we’ve reached a new glaze innovation ‘bedrock’ with Krispy Kreme x Fruity PEBBLES Milk Original Glazed Doughnuts.”
The new flavour of Original Glazed Doughnut is inspired by the last sip of sweetness in a Fruity PEBBLES cereal bowl.
The Krispy Kreme x Fruity PEBBLES Milk Original Glazed Doughnuts are available individually or by the dozen, in-store, via pickup or on delivery through Krispy Kreme’s app and website. They will be available from 3 April to 6 April 2025 only.
Fruity PEBBLES head of licensing Leah Broeders added: “This collaboration perfectly combines the iconic signatures of both brands. We’ve brought the unmistakable, beloved Fruity PEBBLES flavour to Krispy Kreme’s famed Original Glazed doughnut, creating a truly one-of-a-kind treat.”
In March 2025, Krispy Kreme announced its entry into the Brazilian market with its first shop in São Paulo’s Avenida Juscelino Kubitschek neighbourhood.
This expansion is facilitated through a minority interest joint venture with AmPm, a subsidiary of Ipiranga, originally announced in February 2024.
