Krispy Kreme has introduced a new range of doughnuts for spring 2025. Called the Hoppy Easter, they feature three new bunny-inspired designs and a returning favourite.
The collection is available for a limited time in participating shops, presented in a special Easter dozens box.
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The assortment contains the original glazed Bunny Basket Doughnut coated in chocolate icing, decorated with chocolate flavoured buttercream and finished with a confectionery bunny.
The unglazed Marshmallow Bunny Doughnut offers a Kreme filling with pastel yellow icing and a bunny face with confectionery ears.
The Bouncing Bunny Doughnut is glazed and dipped in pastel blue icing, decorated with sprinkles and a bunny.
The Strawberry Iced Doughnut with Sprinkles completes the Easter collection..
Krispy Kreme chief growth officer Dave Skena stated: “We’re passing on the eggs this Easter and instead hopping into the holiday with all-new bunny-themed doughnuts.”
Krispy Kreme recently partnered with Fruity PEBBLES cereal to create a limited-time offering: the Krispy Kreme x Fruity PEBBLES Milk Original Glazed Doughnut.
The innovative creation is glazed with a Fruity Pebbles Milk flavour.
In March 2025, Krispy Kreme expanded into the Brazilian market, with the opening of its first shop in São Paulo’s Avenida Juscelino Kubitschek neighbourhood.
The brand’s venture into Brazil comes as part of a minority interest joint venture with Ipiranga’s AmPm, a collaboration announced in February 2024.
