The new range includes Pop-Tarts Frosted Strawberry Doughnut, Pop-Tarts Frosted Chocolatey Fudge Doughnut, and Pop-Tarts Frosted Brown Sugar Cinnamon Doughnut. Credit: Krispy Kreme / Business Wire.

Krispy Kreme has teamed up with toaster pastries brand Pop-Tarts to introduce the Krispy Kreme × Pop-Tarts Crazy Good Doughnuts Collection.

The new collection consists of Pop-Tarts Frosted Strawberry Doughnut, Pop-Tarts Frosted Chocolatey Fudge Doughnut and Pop-Tarts Frosted Brown Sugar Cinnamon Doughnut.

Pop-Tarts Frosted Strawberry Doughnut features an unglazed shell filled with strawberry and topped with an assortment of decorations, including a Frosted Strawberry Pop-Tarts Bites piece.

Pop-Tarts Frosted Chocolatey Fudge Doughnut comprises an Original Glazed Doughnut dipped in chocolate icing, adorned with brownie batter-flavoured buttercream, and crushed Pop-Tarts Bites.

The third offering, Pop-Tarts Frosted Brown Sugar Cinnamon Doughnut, features a cinnamon sugar doughnut topped with cream cheese-flavoured buttercream and a Frosted Cinnamon Roll Pop-Tarts Bites piece.

Starting from 6 January, these doughnuts will be available at participating Krispy Kreme locations across the US for a limited time.

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The new offerings are available in-store, for pickup or delivery through the brand’s app and website.

Customers can order these treats individually or by the dozen. Additionally, a six-pack box of these special doughnuts can be found at select retailers.

Krispy Kreme chief growth officer Dave Skena said: “Krispy Kreme and Pop-Tarts are coming together for the very first time – you know the result will be Crazy Good. Krispy Kreme and Pop-Tarts fans will love kicking off the year with this delicious collaboration!”

Pop-Tarts is a brand of Kellanova Away From Home, a division of food company Kellanova.

Kellanova Away From Home general manager Jessica Waller said: “Pop-Tarts aren’t just for the toaster – they can infuse culinary creativity to delight consumers.

“Krispy Kreme has done an incredible job bringing this opportunity to life, combining their iconic doughnuts with the beloved flavours of Pop-Tarts to create a truly one-of-a-kind experience for fans of both brands.

“We’re proud of this partnership to bring Crazy Good to doughnuts and doughnut lovers in unexpected ways.”

Last November, Krispy Kreme launched four new doughnuts as part of its Thanksgiving Pies Doughnut Collection.