Krispy Kreme plans to launch BOGO 13-cent dozen on 13 October. Photo: Business Wire/ Krispy Kreme, Inc.

Krispy Kreme has partnered with Warner Bros Discovery Global Consumer Products (WBDGCP) to launch its first Scooby-Doo Halloween Doughnuts in the US.

Customers can purchase a Scooby-Doo Halloween Dozen, comprising a limited-edition custom Scooby-Doo dozens box and new doughnuts, at any Krispy Kreme outlet in the US.

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These new doughnuts include the Scooby Dooby-Doo doughnut, the Mystery Machine doughnut, the Spooky Monster Cookies N’ Kreme doughnut and the Jinkies! Halloween Orange Sprinkle doughnut.

Krispy Kreme global chief brand officer Dave Skena said: “We’ve asked Scooby-Doo and his friends to solve ‘The Case of the Disappearing Doughnuts’ because it seems like whenever we put out a dozen Krispy Kreme doughnuts, they vanish almost immediately.

“Scooby‑Doo is the perfect franchise this Halloween season for a fun collection of all-new doughnuts and to solve this spooky mystery.”

The company said it will offer the Scooby-Doo Doughnuts in-shop and for pickup or delivery for customers via its app and website.

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To celebrate Halloween, Krispy Kreme also plans to launch the BOGO 13-cents-a-dozen on 13 October 2023. It will be offering a free doughnut for fans in Halloween costumes on the day.

Guests can also receive an Original Glazed dozen, priced at $0.13, upon purchasing any dozen at regular price on 13 October.

A limited-edition Krispy Kreme six-pack will also be made available at select grocery stores. The six-pack comprises the Scooby Dooby-Doo Doughnut, the Mystery Machine Doughnut and the Chocolate Iced Doughnut with Halloween Sprinkles.