US-based coffee shop chain La La Land Kind Café is set to open four new locations in the states of Texas and California, US, in the summer of 2024
The move is part of the brand’s expansion strategy aimed at achieving substantial growth by 2025.
In Texas, the company will open new cafés in Fort Worth and Plano in response to strong customer demand.
In California, the new outlets will be located at Caruso’s The Americana At Brand and The Promenade in Westlake Village.
Since its inception in 2019 by founder and CEO Francois Reihani, La La Land Kind Café has opened a total of 13 stores across Texas and California.
The brand is known for its coffee and tea offerings and each of its locations is thoughtfully designed.
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By GlobalDataIn addition to expanding its physical footprint, La La Land Café is also set to enhance its digital presence with the launch of a new and improved app.
The La La App and Rewards is scheduled to debut on 15 July 2024.
Reihani said: “As we close another dynamic year, I am proud to announce the expansion of La La Land Kind Café to two additional Caruso centers in California, as well as new locations in the Houston and Dallas areas.
“This growth is a cornerstone of our ambitious plan, driving us toward a future where our mission of kindness and iconic yellow cups reaches even more communities across the nation.
“In hospitality, we are normally the only “strangers” someone speaks to outside close friends or family. This means we physically represent humanity. We’re changing standards by not only creating the environment that brings happiness but interactions that show the power of humans being connected.”