MenuDrive allows restaurants to maintain own custom branded online and mobile ordering system for customers. Credit: EposNow.com.

US-based provider of mobile point-of-sale systems for restaurants Lavu has purchased MenuDrive, a mobile ordering platform for restaurants.

MenuDrive allows restaurants to maintain its own custom branded online and mobile ordering system for customers to place orders online or through their smartphone for in-store pickup or home or office delivery.

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The company currently offers its services to restaurants and food establishments across the US and Canada.

As part of the deal, both companies will focus on enhancing customers’ experiences by integrating MenuDrive’s expertise in the restaurant e-commerce space with Lavu’s mobile point-of-sale systems.

Lavu CEO Saleem S. Khatri said: “Lavu and MenuDrive share a single vision and goal which is to provide restaurant owners with the online ordering technology they need to thrive.

“Together, we are positioned to provide more value and benefits to restaurant owners so that they can succeed, regardless of size or budget.”

“Together, the strength of our combined companies will enable our customers to achieve even higher profit margins and increased levels of customer satisfaction.”

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The integrated Lavu-MenuDrive technology platform offers an intuitive control panel and seamless end-user experience to allow restaurant operators to increase their profits from customer online ordering and food delivery.

Restaurants will also receive enhanced analytics such as customer order history, product reports, sales trends, and consumer buying habits through the platform. This will allow them to update their business with new dining trends and changing customer activity.

MenuDrive co-founder Adrian Fang said: “We are excited to join Lavu and bring MenuDrive’s best-in-class features and expertise to their impressive technology and team.

“Together, we are positioned to provide more value and benefits to restaurant owners so that they can succeed, regardless of size or budget.”

Rodey Law Firm served as legal advisor to Lavu and Pillar+Aught to MenuDrive on this transaction.