Marco’s Pizza operates 1,200 stores in 34 states in the US. Credit: BWM Infinity / Shutterstock.

American restaurant chain Marco’s Pizza has launched the Margherita Magnifico Pizza, available for a limited period in the US. 

The new pizza variation is inspired by the traditional Margherita and features the company’s signature house-made dough, a blend of three cheeses, mozzarella slices, Roma tomatoes and a basil drizzle, made from fresh basil sourced from a farm in California. 

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This addition aims to elevate the classic flavour profile of the Margherita pizza. The new option starts at $10.99. 

The launch follows the introduction of Marco’s Pizza’s Fiery Flavors Menu, which features a range of spicy offerings. 

The menu includes pizzas, breads, bowls and handhelds, all featuring a spicy cheese blend that incorporates Monterey Jack cheese infused with jalapeños, habaneros and Carolina Reaper peppers.

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Marco’s Franchising culinary innovation director Kathleen Kennedy said: “At Marco’s, quality and freshness are at the heart of everything we create to bring our consumers an exceptional experience. 

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“The Margherita Magnifico is a testament to the brand’s dedication to delivering innovative options that appeal to a variety of tastes. 

“With fresh mozzarella, a flavourful basil drizzle and a light, golden crust, we’ve taken the classic Margherita and elevated it to a whole new level. Our customers can taste the difference with every bite.” 

In July 2024 Marco’s Pizza introduced a fresh store design in Meridian, Idaho to enhance its national growth and improve the customer experience. 

Situated at 3135 E Overland, the revamped store showcases research and data-informed choices that elevate its design and operational aspects. 

The corporate-owned store in Meridian is a key component of a larger expansion strategy revealed in early 2024. The plan includes opening four additional locations in the Boise area, which will serve as a testing ground for the company’s innovative concepts.