American pizza chain Marco’s Pizza has announced the opening of its first franchised location in Mexico.
Located in the Polanco neighbourhood, the 1,700ft² store features a walk-up pick-up window.
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Marco’s Pizza chief development officer Gerardo Flores said: “The launch of our first location in Mexico represents a pivotal step in our international growth strategy.
“This milestone not only demonstrates our commitment to expanding our global footprint but also sets the stage for further international development.
“We are confident in our ability to replicate this success in new markets around the world, bringing our unique pizza experience to an ever-growing customer base.”
The launch is part of the company’s larger strategy to develop 50 units in Mexico City and the State of Mexico up to 2033.
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By GlobalDataThe company has partnered with Grupo Pizza Amantes SA de CV to establish a 50-unit master franchise in Mexico City.
Marco’s is experimenting with scooter deliveries alongside third-party delivery services to boost efficiency.
The chain currently operates 60 locations in the Bahamas and Puerto Rico under a master franchisee for the Caribbean.
The company anticipates maintaining strong growth in the US and is now focusing on international expansion, starting with immediate opportunities in the LATAM [Latin American] region.
It also aims to expand into the Middle East, Europe and Canada.
Marco’s Pizza president and co-CEO Tony Libardi said: “Opening our first location in Mexico is a significant milestone for our brand, and we are thrilled to bring our delicious pizzas to the vibrant Polanco neighbourhood in Mexico City.
“Partnering with Grupo Pizza Amantes, who bring over 20 years of experience in the restaurant and hospitality industry, ensures that Marco’s is well positioned for growth in this market.
“This grand opening marks the beginning of an exciting journey as we expand Marco’s presence to Mexico, and our master franchisee is committed to delivering exceptional quality and service to new Marco’s customers here.”
