American restaurant chain Marco’s Pizza has expanded its operations into New Mexico through a nine-unit area development agreement.
The strategic move marks the company’s entry to its 35th state in the US.
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Site selection is in progress, with the initial two locations planned for the Albuquerque and Rio Rancho areas, expected to open by the end of the first quarter of 2025.
Experienced franchisees Chris and Kristian Ornelas, the principal owners behind the unit development, have chosen to invest in Marco’s Pizza to diversify their franchise portfolio.
The couple, long-time customers and supporters of Marco’s Pizza, signed their agreement in 2022. However, they had to delay their plans due to a health scare.
Chris Ornelas said: “When looking to invest in our second business, we wanted to marry our franchising background with our love for pizza.
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By GlobalData“Simply put, Marco’s offers a superior product that is delivered consistently. Pair quality with strong franchise operations, and we knew we had an opportunity at our fingertips to develop in an untapped market.
“While 2022 was a scary time for us personally, it’s provided a fresh take on life – shifting our mentality to seize the moment!”
Marco’s Pizza is focusing on multi-unit franchise development and is committed to providing a strong support system for its franchisees.
This includes advanced technology and tools for territory identification, as well as comprehensive support in real estate, construction management, field operations and financing.
Almost half of Marco’s franchise network consists of multi-unit operators.
Marco’s Pizza chief development officer Gerardo Flores said: “We are thrilled to welcome Chris and Kristian to Marco’s.
“Our expansion into New Mexico is a move that underscores our commitment to bringing our exceptional product to new markets.
“This strategic growth aligns perfectly with our vision of reaching more customers and tapping into the incredible potential we see across New Mexico.”
In July 2024, Marco’s Pizza unveiled a new store design in Meridian, Idaho to support its national growth and improve the customer experience.
