The upcoming outlet will be located next to Slime Time, near the AMC movie theatre at the shopping centre. Credit: Elena Veselova/Shutterstock.com.

US-based fast-casual concept Mason’s Famous Lobster Rolls is set to open in Promenade Saucon Valley shopping mall at Center Valley in the US state of Pennsylvania.

This is the brand’s first venture into the state. The location is scheduled to open between June and mid-September 2024.

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The restaurant chain is known for its classic Maine-style lobster rolls, made with chunks of lobster meat and butter.

The company stated via Saucon Source: “Part of Mason’s appeal is the fast-casual restaurant environment that welcomes guests to an authentic Maine experience with taste-tantalising lobster at fair prices.”

Mason’s menu also features entrées, soups, sides, desserts, drinks and a children’s selection.

The upcoming Mason’s outlet will occupy a 1,500ft² space adjacent to Slime Time, near the AMC movie theatre at the shopping centre’s west end. This position next to eateries including Top Cut, Melt and Torre, and close to entertainment venues, positions it well for attracting a diverse clientele.

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Promenade Saucon Valley leasing vice-president Jaclyn Palmeri said: “Promenade Saucon Valley has made a number of significant changes in recent months, adding several new tenants, changing its name, and updating its seating, gazebo and signage.

“With the addition of yet another popular and highly coveted new restaurant, we’re elevating the experience our guests have while gathering and spending time at the centre and making Promenade Saucon Valley one of the area’s most desirable shopping, dining and entertainment destinations.”

In May 2024 Mason’s announced that is set to open its first international location in Milan, Italy.

This 30th store will introduce Maine lobster to a European market more accustomed to langostino lobster. Founded in 2014, Mason’s has restaurants across 12 US states and the District of Columbia.