Nuggies were initially introduced in 2022 as a super-limited-edition giveaway. Credit: McDonald’s Australia.

McDonald’s Australia (Macca’s) has announced the return of the boot-shaped Chicken McNuggets known as “Nuggies” for a limited period.

In a winter 2024/25 promotional campaign, the fast-food giant is offering 2,000 free, limited-edition pairs of Nuggies through the #BootPursuit giveaway.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

To participate in the #BootPursuit competition, customers need to locate a boot-shaped Chicken McNugget, follow the QR code on the packaging, and scan the McNugget for a chance to win.

The Nuggies merge two icons: Chicken McNuggets from the classic Macca’s menu and the Australian winter boot.

They are packaged in a special Macca’s Sauce tub with a peel-back lid.

See Also:

Nuggies were initially launched in 2022 as a super-limited-edition giveaway, when more than ten thousand Australians competed for fifty exclusive pairs.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The giveaway was a success, with all allocations claimed in under six hours.

The Nuggies are now making a comeback as part of Macca’s winter celebrations.

Customers can enjoy Chicken McNuggets at Macca’s restaurants across the country, available via drive-through, in-store kiosks, front counters, the MyMacca’s app and McDelivery.

The #BootPursuit campaign is open from 17 July to 6 August 2024.

McDonald’s Australia senior brand manager Liz Whitbread said: “There exists a great debate – what is the best Chicken McNugget shape – the bone, bell, ball or boot?

“Crowned as the supreme dipping icon, we’re celebrating the humble boot-shaped Chicken McNugget by bringing back one of our most sought-after merch collections – Nuggies, but this time we’re giving away even more.

“Macca’s fans, this is your chance to win your very own toasty pair of Nuggies by joining the Boot Pursuit this winter.”

McDonald’s Australia recently introduced a new and returning winter menu for a limited time.

Seasonal offerings include the Steakhouse Stack, Mozzarella Sticks with Sweet Chilli Sauce, the Banana Thickshake, Banana Caramel Pie and the Banana Caramel McFlurry, which comes with a choice of Chocolate or Vanilla Soft Serve.

With the menu launches, McDonald’s Australia aims to tap the growing profit sector in the country’s foodservice market.