The new digital ordering stations provide change for cash transactions. Credit: Sorbis/Shutterstock.

Burger chain McDonald’s is poised to introduce a new kiosk format in the US that will accept cash – a move that could significantly alter customer interactions and streamline operations.

The digital ordering stations, which can also dispense change, are designed to minimise cash register queues, according to reports via Bloomberg.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Currently, most McDonald’s outlets feature kiosks, but those paying with cash typically need to complete their transactions at the counter with assistance from an employee.

The new model, so far present in only a few restaurants, could further decrease the reliance on cashiers.

Behind the counter, screens that typically display the full menu will now promote selected items, prompting guests to use the kiosk or McDonald’s mobile app to place their orders.

See Also:

Those preferring to order at the counter can still do so, and full printed menus will be available upon request.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The New York Post quoted a McDonald’s spokesperson: “These changes allow franchisees to meet our customers’ increased desire for digital options, while improving speed and accuracy.”

For now, adopting the new system remains optional for franchisees, who own and operate 95% of McDonald’s restaurants in the US.

The company has not set a timeline for a broader implementation.

In the third quarter of 2023, app, delivery and kiosk orders constituted more than 40% of McDonald’s sales in its top markets, a trend that surged during the pandemic.

Digital kiosks can expedite the ordering process, reducing the time employees spend waiting for customers to decide, while app users – incentivised by loyalty points redeemable for free items – tend to visit more often and purchase additional products such as fries.

In May 2024, the burger chain reported a net income of $1.93bn for the first quarter of 2024, an increase of 7.04% versus $1.8bn a year earlier.