Burger chain McDonald’s is poised to introduce a new kiosk format in the US that will accept cash – a move that could significantly alter customer interactions and streamline operations.
The digital ordering stations, which can also dispense change, are designed to minimise cash register queues, according to reports via Bloomberg.
Currently, most McDonald’s outlets feature kiosks, but those paying with cash typically need to complete their transactions at the counter with assistance from an employee.
The new model, so far present in only a few restaurants, could further decrease the reliance on cashiers.
Behind the counter, screens that typically display the full menu will now promote selected items, prompting guests to use the kiosk or McDonald’s mobile app to place their orders.
Those preferring to order at the counter can still do so, and full printed menus will be available upon request.
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By GlobalDataThe New York Post quoted a McDonald’s spokesperson: “These changes allow franchisees to meet our customers’ increased desire for digital options, while improving speed and accuracy.”
For now, adopting the new system remains optional for franchisees, who own and operate 95% of McDonald’s restaurants in the US.
The company has not set a timeline for a broader implementation.
In the third quarter of 2023, app, delivery and kiosk orders constituted more than 40% of McDonald’s sales in its top markets, a trend that surged during the pandemic.
Digital kiosks can expedite the ordering process, reducing the time employees spend waiting for customers to decide, while app users – incentivised by loyalty points redeemable for free items – tend to visit more often and purchase additional products such as fries.
In May 2024, the burger chain reported a net income of $1.93bn for the first quarter of 2024, an increase of 7.04% versus $1.8bn a year earlier.