Fast food restaurant chain McDonald’s has partnered with Jazwares, the seller of Squishmallows, to serve a new limited edition McFlurry at its restaurants in Canada.
The new SquishmallowsMcFlurry includes a vanilla soft serve mixed with pink popping candy and blueberry-flavoured syrup. It will be available in regular and snack sizes at participating restaurants.
McDonald’s Canada culinary innovation lead Chef Jeff Anderson said: “We took inspiration from the vibrant and fun spirit of the Squishmallows when developing this new McFlurry and looked to bring that to life with a colourful and unique flavour combination.
“The result is a delightful sensory experience for our guests, with unconventional ingredients that complement each other, like the pink popping candy and the sweet, fruity blueberry flavoured syrup.”
The restaurant group also offers ten music-themed Squishmallows toys in specially-themed Happy Meal boxes while supplies are available.
Jazwares brand and marketing senior vice-president Gerhard Runken said: “In partnering with McDonald’s Canada, we are able to bring fans an interactive 360° Squishmallows experience, which includes the Squishmallows McFlurry, exclusive digital playlists and special edition Squishmallows.
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By GlobalData“Happy Meals have featured so many iconic brands throughout the years and this is a tremendous milestone for Squishmallows as we join forces with McDonald’s, a brand that is trusted and recognised across the world and loved by Canadians coast to coast.”
McDonald’s also recently launched McFlurry flavours Confetti Cookie Dough and Caramel Popcorn for a limited time.