Greek coffeehouse chain Mikel Coffee is set to enter the Indian market in partnership with Haryana-based consultancy firm Greko India.
It is considering opening its first store in Delhi NCR.
Greko India has been awarded master franchise rights in the country by the coffee chain, as reported by Nuffoods Spectrum.
The move marks Mikel Coffee’s first foray into South Asia. The expansion plan includes targeting major Indian cities such as Mumbai, Hyderabad and Kolkata following the initial launch.
The decision to venture into India arrives amidst a growing trend of international coffee brands exploring opportunities in the country’s rapidly expanding branded coffee shop market.
The partnership between the Larissa-based coffee chain and Greko India offers a gateway to Europe through the Greece Golden Visa programme and aims to strengthen economic ties and cultural exchanges.
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By GlobalDataMikel Coffee CEO Eleftherios Kyriakakis said: “We are excited to be finally in one of the fastest growing economies in the world. Our presence in India offers us immense possibilities as the coffee market is expanding fast. The Indian market has evolved over the last few years with a growing appreciation and taste for an artisanal brewing experience.”
Mikel Coffee has 258 stores in Greece and 120 outlets across 18 other countries, predominantly in Europe and the Middle East, as well as locations in Canada, the US and Australia.
Another Greek coffee brand, Coffee Island, announced its intention to open its first Indian store by the end of January, as reported by World Coffee Portal.
International chains such as Indonesia’s Kopi Kenangan, France’s Bagelstein and Belgium’s Le Pain Quotidien have revealed plans to enter the Indian market in the first half of 2025.
In December 2024, The Coffee Bean & Tea Leaf granted master franchise rights to Kolkata-based Ekaagra Ostalaritza to expand from 30 to 250 locations in India up to 2029.
Greko India specialises in building India-Greece relations through initiatives including real estate investment and cultural exchanges.
In January 2024, Mikel Coffee entered the Serbian market with the opening of a new store on Belgrade’s John Kennedy Street.