US fast-casual restaurant chain Naf Naf Middle Eastern Grill has signed a new franchise development agreement with multi-unit franchise operator, Roma Patel.
Roma and Suresh Patel, who own and run 20 Tropical Smoothie Cafe locations along with other businesses in the states of Ohio, Illinois and Texas, lead the franchise operator.
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The deal will see the introduction of four new Naf Naf locations in the greater Columbus area.
The first restaurant is set to open in Franklin County in the summer of 2025.
The expansion builds on recent openings in North Carolina, Virginia and Tennessee.
Roma Patel stated: “I chose to go into business with Naf Naf because I saw a brand with incredible growth potential, a unique and high-quality product, and a strong support system.
“Their commitment to authenticity and flavour, combined with a proven business model, made it an easy decision. I wanted to be part of something special —bringing bold, fresh Middle Eastern flavours to the community while building a successful business.”
The menu includes hand-shaped falafel, shawarma and freshly baked pita, all prepared with quality ingredients and traditional Middle Eastern recipes.
Naf Naf Middle Eastern Grill chairman and CEO Greg Willman added: “We are thrilled to partner with Roma and her team as they embark on this exciting journey with Naf Naf.
“Roma’s track record of success in the franchise industry and her passion for bringing great food and hospitality to the community aligns perfectly with our vision for growth.”
In December 2024, Naf Naf Grill opened a restaurant at Love’s Travel Stops in White House, Tennessee – its 41st location and second in the state.
