NRA and Beam Suntory partner to promote drinking awareness programmes. Credit: Beam Suntory.

The National Restaurant Association (NRA) has partnered with premium spirits company Beam Suntory to provide programmes on safe drinking awareness.

The ServSafe Alcohol programme is a premier alcohol service training scheme developed by NRA, while the Drink Smart programme from Beam Suntory is to educate consumers about the responsible consumption of alcohol.

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As part of the partnership, Beam Suntory and NRA will develop co-branded content for the restaurant and hospitality industry for alcohol safety awareness.

ServSafe training and certification executive vice-president Sherman Brown said: “This partnership demonstrates Beam Suntory’s commitment to responsible service and consumption of alcohol.

“Partnering with retailers and restaurants is critical to ensuring that alcohol is served appropriately, and everyone stays safe.”

“Our entire association and broader industry will benefit from our shared commitment to educating employees in responsible alcohol service.”

The partnership will extend the Drink Smart platform into responsible alcohol service at retail and restaurant locations.

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NRA will offer co-branded educational materials for the ServSafe Alcohol programme in the fourth quarter.

Beam Suntory national accounts on-premise vice-president Ken Ruff said: “We are so pleased to be partnering with the National Restaurant Association and know that this relationship will send a strong message about the commitment of our entire brand portfolio to responsible beverage service by the trade and responsible consumption by consumers.

“As part of our global commitment to reduce alcohol misuse, partnering with retailers and restaurants is critical to ensuring that alcohol is served appropriately, and everyone stays safe.”