US quick-service restaurant chain OAKBERRY, known for its açaí bowls and smoothies, is set to make its Hawaiian debut as part of its expansion strategy.
The new location, located at Kapolei Commons in West Oʻahu, will open by the end of 2024.
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The company has signed a multi-unit franchise agreement with Açaí Partners Hawaiʻi, trading as OAKBERRY Hawaiʻi.
The OAKBERRY and Açaí Partners Hawaiʻi partnership is set to support a long-term venture to open multiple OAKBERRY locations across Hawaii up to 2029.
Açaí Partners Hawaiʻi, a fully locally owned business, will be led by chief operating officer Bonny Amemiya.
Amemiya previously worked as an executive at Hawaii’s Burger King franchise, Anheuser-Busch, and for the aio family of companies.
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By GlobalDataAçaí Partners Hawaiʻi is supported by a diverse investor group, including former Olympic volleyball player Kawika Shoji, chef Jason Peel, businesswoman Mālia Kaʻaihue and entrepreneurs Adam Wong and Ryan Chun.
Amemiya said: “OAKBERRY starts with the highest-quality acai – 100% natural and organic – then serves it with your choice of unlimited toppings. OAKBERRY is healthy and delicious, and we are confident locals and shoppers at Kapolei Commons will love it!”
Founded in Brazil in 2016 by Georgios Frangulis and Renato Haidar, OAKBERRY has rapidly expanded to 700 locations in 40 countries.
The brand’s vertically integrated business model ensures operational efficiency and flexibility, benefiting its expanding franchise operations.
OAKBERRY’s menu features a range of açaí bowls and smoothies with customisable, unlimited toppings.
OAKBERRY founder and CEO Georgios Frangulis said: “Hawaii presents a significant partnership for OAKBERRY to expand, thanks to strong community ties and committed local investors.
“We are eager to collaborate with the team at Açaí Partners Hawaiʻi who share our values of sustainability and natural ingredients, ensuring our integration into this health-conscious market is both successful and lasting.”
