The new solution serves as a ‘robust’ ordering engine, which seamlessly integrates with customers’ existing mealtime ordering platforms. Credit: via Andrey Burstein Shutterstock.com.

Restaurant tech company Olo has launched Catering+, an enterprise-grade solution, to streamline bulk ordering and create additional revenue for restaurants.

The tech company stated that Catering+ has been designed to simplify the ordering and payment process for both operators and guests.

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The new solution is claimed to serve as a ‘robust’ ordering engine, which seamlessly integrates with customers’ existing mealtime ordering platforms.

Catering+ also allows brands to create House Acc. This feature enables ‘high-value’ guests to place orders utilising an extended line of credit instead of paying for every individual.

By using Catering+ as a direct ordering channel, along with flexible payment options through House Accounts, restaurant brands can increase order frequency, sales and operational efficiency.

Olo chief operating officer Jo Lambert said: “Catering is proving to be a key growth driver for the restaurant industry as people continue to return to the office and embrace large gatherings.

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“With Olo’s Catering+, brands can successfully tap into this opportunity to expand revenue beyond traditional dine-in and takeout services, streamlining operations and improving the ordering experience for their most high-value guests.

“The launch of Catering+, along with several additional innovations announced this quarter, represents our ongoing commitment to helping brands meet their guests’ ever-evolving needs, as well as our continued investment in building the restaurant of the future.”

Additional product features introduced by the tech company this quarter include Dynamic Pricing and the improved Sentiment module, which allows brands to acquire more guests and manage their online reputation.

Last month, SoundHound AI, a voice artificial intelligence (AI) solutions provider, announced an integration with Olo.

This integration moves voice orders directly to the Olo platform and integrates with a restaurant’s operations.