The menu comprises a variety of Eastern-inspired fusion dishes and freshly made noodles. Credit: Jag_cz / Shutterstock.

Oodles Wok, an Aian fusion eatery from the UK, has marked its international presence with the opening of a flagship store in Dubai, United Arab Emirates (UAE), as reported by Zawya.

The brand’s global expansion strategy has taken a significant step forward with this launch, and plans are already underway for further growth in France.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The selection of Motor City in Dubai as the site for Oodles Wok’s new establishment was a strategic choice. The brand’s first international location was chosen for its mix of modernity, innovation and cultural diversity, aligning with the brand’s 2024 growth objectives.

Oodles Wok founder Mohammed Umar stated: “Dubai’s thriving expat community and reputation as a global culinary hub made it the perfect fit for our international growth.”

The founders and their executive team conducted extensive research before deciding on the vibrant area, which is known for its food brand hubs and diverse expatriate community.

See Also:

The location is also surrounded by several other UK-based food outlets, making it an ideal spot for Oodles Wok’s first international venture.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Oodles Wok’s head chef from the UK will temporarily oversee operations in Dubai to ensuring proper training for staff and maintain the authentic taste of its signature dishes.

The menu features a variety of Eastern-inspired fusion dishes and freshly made noodles that promise a flavourful experience with every dish served.

The Motor City outlet is set to become a training centre for future franchise partners in the UAE. Following the model of the company-owned stores in the UK, it will be instrumental in preparing staff for new franchises.

Since its inception in 2010, Oodles Wok has become a household name in the UK, expanding to more than 50 locations.