US-based bakery-café restaurant chain Panera Bread has unveiled its limited-edition holiday soup cup collection.
Panera stated that the collection arrives as a timely offering for the winter season, when its signature soups see heightened demand, with more than 140 million servings sold annually.
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Autumn 2024 sees the introduction of two new soups to the Panera menu: the Hearty Fireside Chili and Rustic Baked Potato Soup.
They join the returning Autumn Squash Soup, a seasonal item.
Classic options Broccoli Cheddar, Creamy Tomato, Homestyle Chicken Noodle, Cream of Chicken & Wild Rice and Bistro French Onion continue to be available.
Panera Bread chief marketing officer Mark Shambura said: “Our signature soups have always been a guest favourite, and this year, our festive holiday soup cups are sure to add a touch of warmth and magic to every spoonful.
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By GlobalData“These limited-edition cups are our twist on the holiday cup tradition, and we hope our guests enjoy a uniquely Panera way to celebrate the season.”
The three are available as a bundle from the Panera shop priced at $10 while stocks last.
Each bundle includes three soup cups and comes with a $20 Panera Bread gift card.
In October 2024, Panera Bread announced two new Ciabatta Dippers, a limited-time offering that pairs sandwiches with soup for dipping.
