PepsiCo’s portfolio, featuring drinks such as Pepsi and Mountain Dew, will continue to be offered at Papa Johns’ locations. Credit: The Image Party/Shutterstock.

Papa Johns International has announced a ten-year contract renewal with PepsiCo, designating the latter exclusive beverage supplier for its North American restaurants.

The collaboration with PepsiCo bolsters Papa Johns’ marketing initiatives, with additional investment from the beverage giant.

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The development is expected to support the pizza chain’s growth strategy, offering incentives for new store development across North America.

PepsiCo’s portfolio, featuring drinks such as Pepsi, Mountain Dew and Starry, will continue to be offered at Papa Johns’ locations.

PepsiCo Global Away From Home chief customer officer Hugh Roth said: “PepsiCo is thrilled to extend our longstanding partnership with Papa Johns.

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“The perfect pairing of our refreshing beverages with Papa Johns delicious pizzas has created a winning combination that continues to delight consumers. We look forward to another decade of collaboration, focused on delivering exceptional value, innovation, service and customer satisfaction.”

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Founded in 1984, Papa Johns offers fresh dough made with only six ingredients, real cheese and vine-ripened tomatoes on its pizzas.

It is the first national pizza delivery chain to eliminate artificial flavours and synthetic colours from its entire menu.

The company has 5,900 locations in 50 countries and territories.

Papa Johns chief supply chain officer Kurt Millburn said: “Through the extension of our partnership with PepsiCo, Papa Johns will continue to offer our valued customers the variety of beverages they have always enjoyed, while driving operational excellence.

“Our shared goal is to deepen customer attachment to beverages with orders, ensuring an exceptional dining experience for every Papa Johns customer.”

The latest development comes after the company announced a partnership with AI-native test automation platform Loadmill to enhance its software testing capabilities.