Papa Murphy’s International, a franchisor and operator of the Take ‘n’ Bake pizza brand, has launched the Everyday Value menu in the US.
Available for a limited time from 9 September 2024 to 12 November 2024, customers can enjoy three large pizzas at $7.99 each.
The Everyday Value menu features Shredded Pepperoni, Crumbled Sausage and Classic Cheese pizzas.
The menu’s highlight is the new shredded pepperoni topping. Unlike traditional pepperoni slices, the shredded variant allows for a more even distribution across the pizza.
Papa Murphy’s has not only introduced a new flavour profile with its shredded pepperoni but has also streamlined the pizza-making process.
The use of cups for measuring the topping enables quicker and more uniform application.
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By GlobalDataPapa Murphy’s International brand and innovation vice-president Tracey Ayres said: “This topping is a game-changer in the pizza world, offering a unique and bold flavour profile that our customers will love.
“As the first major pizza brand to roll out shredded pepperoni on a broad scale, we’re confident that it will help us stand out in a crowded value-driven market.”
The pizza chain has launched Double Shredded Pepp Pizza for $9.99. This special item doubles down on the shredded pepperoni.
Papa Murphy’s International culinary senior director Carron Harris stated: “We wanted to create a line of pizzas that we could sell at a nice value price without compromising on the quality that Papa Murphy’s is known for.
“Our dough is made fresh in-store daily, our mozzarella is 100% whole milk and our sauce is crafted specifically for us.
“None of that changes with the Everyday Value menu. We’ve selected toppings like shredded pepperoni and crumbled sausage because they offer great coverage and flavour in every bite, without sacrificing the integrity of our product.”
Papa Murphy’s operates more than 1,000 franchised and corporate-owned locations across the US, Canada and the United Arab Emirates.
In April 2024, Papa Murphy’s relaunched the Taco Grande Pizza for a limited period.