PAR Technology has launched PAR Gift, a gift card solution designed to enhance how restaurants and retailers manage gifting.
The platform aims to forge stronger customer connections and drive significant business results through a combination of user-friendliness, advanced features and adaptability.
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PAR Gift allows businesses to enhance personalised engagement by offering gift cards through email, SMS, social media or by the use of physical cards.
Each interaction is personalised for the customer.
PAR Technology PAR Pay general manager Sal Nazir said: “Our customers are at the centre of everything we do.
“With the launch of PAR Gift, we’re providing businesses with a resource to deepen customer relationships while creating new opportunities for revenue growth. It’s about delivering value — for the customer and the brand alike.”
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By GlobalDataThe platform’s seamless integration with existing systems allows businesses of all sizes to implement and expand their gift card programmes rapidly.
With features such as auto-reload functions, cashback rewards and omnichannel delivery, PAR Gift is set to make gift cards an integral component of comprehensive customer engagement strategies.
Amidst a surge in digital gift card popularity, projected to increase at a 15.8% compound annual growth rate until 2030, PAR’s solution equips businesses to tap into this increasing market demand.
Research underscores the significant benefits of gift cards, noting that customers typically spend 61% more than their card’s value. Nevertheless, many companies are yet to harness these advantages fully due to a lack of appropriate tools.
PAR Gift addresses this gap by offering a streamlined and scalable stored value platform that is practical as well as innovative.
It positions stored value as a conduit between businesses and their clients, delivering mutual benefits.
Whether utilised as a thoughtful gift or a customer incentive, the outcomes are clear: enhanced loyalty, increased revenue and expanded opportunities for growth.
In early January 2025, PAR Technology completed the acquisition of Delaget, a provider of restaurant analytics and business intelligence solutions, for $132m.
