Paris Baguette, a South Korea-based cafés and bakery chain, has introduced a new limited-edition line of Halloween-themed doughnuts and cakes.
The festive items will be available at all Paris Baguette stores in the US from 11 October 2023.
Go deeper with GlobalData
The new Halloween-themed treats will include the Halloween “Scream” doughnut, the Spider Mochi doughnut, the Chocolate Chiffon Jack-O-Lantern and the Cookies & Cream Halloween “Scream” cake.
These freshly baked seasonal treats are expected to help customers embrace “all of the spooky vibes” until 31 October 2023.
Paris Baguette marketing senior vice-president and head Cathy Chavenet said: “We are excited to offer our guests a delicious way to elevate their Halloween celebrations this year with our handcrafted Halloween bakery treats.
“Halloween is all about being fun and creative and we wanted our seasonal bakery items to match that spirit in a very visual and delicious way. Leveraging the finest and freshest ingredients on site at each bakery café, our Halloween baked goods and treats are almost as fun to look at as they are to eat.”
Additionally, Paris Baguette Rewards members will be able to get a free pastry with the purchase of any Halloween-themed cake from 11-17 October 2023.
Paris Baguette, which is owned by South Korea’s SPC Group, also plans to continue to offer its normal autumn menu until 28 November 2023.
The autumn menu includes items such as the Turkey-Apple-Brie Baguette sandwich, the Pumpkin King Cream doughnut and the Pumpkin Spice latte.
Earlier this year, Paris Baguette opened its first bakery café in Canada. Located in the Yonge Sheppard Centre in Toronto, the café can accommodate up to 20 guests and is equipped with large self-serve displays.
