Paytronix, a provider of guest engagement solutions for restaurants and convenience stores, has introduced Paytronix Catering, a new feature within its online ordering service.
The addition allows both large and small brands to expand and manage their catering services seamlessly.
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The new feature is fully integrated with Paytronix’s loyalty programme.
By balancing first and third-party ordering, Paytronix Catering provides brands with the opportunity to convert third-party customers into first-party patrons, optimising the revenue potential that catering orders offer.
Red’s Savoy Pizza CEO Reed Daniels said: “Most customers these days don’t consider you for catering until they see it themselves.
“We put a lot of energy into making sure our customers knew that we had the capabilities, to see if it translated into new opportunities. And wow – it has been so profitable for us financially and operationally.
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By GlobalData“Big catering orders obviously bring in sizeable checks and bring on a lot of pressure because you really have to get them right. Since we’re taking them digitally, way ahead of time, we can make sure we’re on point operationally to give them everything they asked for in a timely, efficient manner that isn’t stressful for us or the customer. No pen, no paper – it’s all within the Paytronix platform like any other order. It’s proven to be incredibly valuable.”
Paytronix Catering is designed to curb operational challenges for restaurants by equipping them with advanced planning tools for catering orders: streamlined order acceptance processes, partial payment options and comprehensive calendar views.
The platform also provides additive lead timings functionalities to help kitchens manage order inflow and maintain service standards.
The platform also offers twenty unique features that enhance the user experience for customers placing orders and operators managing them.
These functionalities include the Feed-o-meter, a visual tool indicating how close an order is to serving the intended number of guests, and the Catering Item Feed count, which helps customers estimate how many people each menu item will serve.
Its Order Approvals feature flags new catering orders in the system for managerial review, thereby reducing the likelihood of errors or staffing issues.
Paytronix online ordering product manager Ray Gibson said: “Catering orders are placed ahead of time and are larger than typical online orders. Due to this, they add a layer of complexity into the preparation process for restaurants.”
“Paytronix Catering provides for the unique administrative and operational processes and complexities, including the need to hold an order above the POS [point of sale] until it is time to prep the order, and the need to take deposits for orders and for keeping on-prem orders and online ordering process seamless and accurate.”
