US-based Peet’s Coffee has unveiled its expanded Vitality menu, strengthening its focus on feel-good, functional beverages.
The menu, first introduced in January 2025, is designed to offer customers a range of functional beverages crafted to support a healthy lifestyle. The menu is approved by dietitian and recipe creator Sammi Brondo.
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The new offerings include drinks made with Vita Coco Pressed Coconut Water, set to debut in Peet’s coffee bars nationwide from 1 April 2025.
Coconut Water Cold Brew combines bold Baridi Cold Brew, pressed coconut water and syrup.
Coconut Water Matcha blends ceremonial-grade matcha with pressed coconut water and syrup, creating a smooth and slightly sweet drink rich in electrolytes.
The Vitality menu also features medium lattes infused with Bob’s Red Mill whey protein powder, delivering 20 grams of protein and available hot or iced.
Vanilla Latte offers a sweet vanilla flavour with added protein, while Golden Latte combines smooth whey protein with a creamy texture.
Matcha Green Tea pairs with steamed milk to create a creamy, protein-packed boost.
Brondo said: “I’m excited to partner with Peet’s as they continue to blend functional ingredients into their crafted beverages in such an innovative way.
“With powerhouse ingredients like protein and coconut water, these drinks offer the perfect balance of nourishment and taste.”
From 19 March 2025, Peet’s is introducing floral-inspired beverages such as the Blushing Rose Matcha Latte, Blushing Rose Sparkling Lemonade, Lavender Vanilla Latte and Lavender Sparkling Lemonade.
These seasonal drinks are perfectly paired with the new Roasted Tomato Focaccia Sandwich.
From 4 June 2025, all customers can personalise their beverages with non-dairy milk alternatives at no extra cost, with Peetnik Rewards members will receive an exclusive preview from 1 April.
From 21 to 23 March, customers can enjoy a limited-edition floral beverage and get a second one at 50% off.
From 18 to 20 April, National Cold Brew Day will be celebrated with a $3 Coconut Water Cold Brew or classic Baridi Cold Brew.
On 6 May, teachers with an Educator ID can receive a free small drip coffee or cold brew and from 18 to 31 May, a medium latte and a toastie will be available for $9.
