Italian dining chain Pesto Restaurants is launching a new establishment within a revamped inn located in the West Midlands area of the UK.  

Pesto is redeveloping the White Swan in Wythall, on the borders of Solihull and the city of Birmingham, with plans to unveil the site, its 11th, in early spring 2025, as reported by Insidermedia.com.  

The new location will create jobs for culinary experts, hosts and managerial staff.  

Pesto Restaurants co-founder Sara Gatt was quoted by the media outlet: “The White Swan represents a fantastic opportunity for us to bring our Italian-inspired dining concept to a new community.”  

“We’re thrilled to provide a space where people can come together and enjoy high-quality, freshly prepared food in a relaxed atmosphere.” 

Patrons will be able to enjoy Pesto’s Piattini range of Italian dishes for communal dining with an assortment of wines and mixed drinks. 

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Operations manager David Joesbury added: “We’re proud to contribute to Birmingham’s thriving hospitality sector with an experience that blends local community values and authentic Italian cuisine. We’re excited to welcome guests to this new destination.” 

In May 2024, UK-based restaurant, pub, and bar operator Mitchells & Butlers announced the procurement of Pesto Restaurants following its half-year financial report.  

Over the 28 weeks concluding 13 April 2024, the firm recorded a like-for-like sales surge of 7% and an operating profit of £164m ($178.7m) – a substantial 64% uplift from its preceding semi-annual performance. 

The acquisition of Pesto Restaurants was finalised by the company in May.  

The brand is known for its Italian tapas selection across its portfolio of ten venues.