Pizza Hut is set to expand its beer delivery programme across the US.
The company introduced a beer delivery pilot programme in Arizona in December 2017 and expanded it to California after five months.
Go deeper with GlobalData
The company will now introduce the service to nearly 300 locations in Florida, Iowa, Nebraska, North Carolina and Ohio, as well as to additional restaurants in California and Arizona.
The expansion is a part of the company’s plans to increase its beer delivery capabilities to 1,000 restaurants in new markets by mid-2019.
Pizza Hut chief brand officer Marianne Radley said: “As the official pizza sponsor of the NFL, we’ve been celebrating football fans all season long, so it only makes sense for us to bring more customers the beloved combo of pizza and beer ahead of the Super Bowl.
“We are proud to be pioneers of beer delivery and are well-poised to take on more markets in the coming year.”
Customers can place beer orders through Pizza Hut’s website or mobile app.
Pizza Hut chief customer and operations officer Nicolas Burquier said: “Our expanded beer delivery programme and Super Bowl weekend creates a great level of excitement across our participating franchise partners and team members.
“Beer delivery is a game-changing lever that we’ll continue to pull in order to deliver oven-hot pizzas with ice-cold beer to customers watching and celebrating their favourite teams.”
