Muscle Maker brand Pokemoto is further expanding its Hawaiian poke bowl restaurant concept in the US with the opening of two new locations in Connecticut.
The two restaurants are opening in the Berlin and Guilford areas, bringing the total number of Pokemoto locations in Connecticut to 18.
Out of these 18, the company noted that 13 locations have already opened, while the remaining five are opening soon.
The two new Pokemoto locations offer a wide range of menu items to customers, including bowls, salads, burritos, hand-held musubis, and fruit and milk boba teas.
The locations will offer dine-in, takeout and third-party online ordering options for customers.
Pokemoto Berlin, Connecticut, area director and franchise operator Dave Monk said: “The Connecticut market, specifically New Haven and Hartford counties, are excellent areas for the brand.
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By GlobalData“They draw in our target audience with all of the local amenities and dining options. We already have brand recognition in the market from our existing Pokemoto locations so people know what they’re in for when they see our Pokemoto logo go up on a building.”
With the addition of the two new locations, Pokemoto currently has 29 open locations, with another 45 franchise locations in the pipeline.
The openings also make Pokemoto the largest Hawaiian Poke chain in the Connecticut market to date.
Muscle Maker CEO Michael Roper said: “We’re proud to remain the top poke player in the Connecticut market with the new Berlin and Guilford locations bringing our open location count to thirteen for the state of Connecticut.
“We also have five additional franchise locations coming soon to the Connecticut market – 18 locations in total when looking at coming soon and open locations combined.
“Our development, operations and marketing teams work one-on-one with our franchise partners to guide them through the Pokemoto sales cycle all the way through opening and beyond.”